Skip to main content

Motor Show Or Motor No-Show?

Porsche 911 GT1-98 at AIMS 2010 in Sydney
I love a good motor show. Since a young age, the journey to the Melbourne Motor Show has been an annual ritual. Until last year that is. For the first time in my lifetime, there was no motor show in Melbourne for 2010. Thanks to a new agreement between the organisers of the respective shows in Melbourne and Sydney, a show would occur in each city in alternating years. This came after industry pressure for a single show shared between the two cities, and struggles experienced by organisers of shows in lesser Australian cities. But was this enough to save the motor show from the jaws of the internet generation? Or are high-cost events that seem to cater to an increasingly niche audience headed for extinction?

Eager to satisfy my desire for a good motor show, I travelled to Sydney last October for the 2010 Australian International Motorshow (AIMS). While it was a thoroughly enjoyable show, it seemed to lack some of the flair of previous Melbourne shows. I can't quite put my finger on it, maybe it was the fact the most exciting product launches at the show were both utes, or maybe it was just the conspicuous absence of a handful of notable brands such as BMW and Alfa Romeo.

In the eighty-six years since Melbourne's first motor show was held in 1925, motor shows have become less about displays to the average consumer and more a platform for displaying new products and showing off new technology. While there is still a degree of regular product shown for regular consumers, the patronage of motorshows seems heavily weighted towards motoring enthusiasts rather than consisting of a cross-section of the car buying public.

Adding further question to the relevance of motor shows is the vast quantity of information available on the internet, and our increased willingness to rely on it. As our lives simultaneously get busier, more and more people are willing to make purchase choices without seeing their purchase beforehand. Despite their complexity, cars could be next, especially for people who buy primarily on looks or practicality. How relevant is a motor show to the Internet generation?

The organisers of this year's AIMS promise that it will be bigger than ever, and will make good use of the vast space available in the combined exhibition and convention space in Melbourne. But will it impress? We will have to wait until it opens on July 1st to know the answer.


Popular posts from this blog

Car Lust: Audi A1 Sportback

It has been quite a while since I last posted anything here. To be precise (I do like to be), it has been exactly 284 days since my last post.  Since then many things have kept me from posting, and with every week that passes it has only become harder to give any attention to HaveCar WillDrive. But this week I have come down with such a terrible bout of car lust that I couldn't help but share it here. Yes, I am lusting badly for an Audi A1 Sportback. You may be asking yourself "what could be so exciting about a tarted-up overpriced Volkswagen Polo?" At first glance you may have a point, but let me explain.

Reflections Of A Car Addict On Holiday

BMW Vision Concept at AIMS 2011 After more than a month of running around madly, resting intensly, and doing various things that can only be done during uni holidays, it is well and truly time for me to put some time back into Have Car, Will Drive. In that time I've visited the Melbourne Motor Show, driven upwards of 1500km including two trips to Phillip Island, and dipped my feet in the mirky waters of car mechanics peforming my first radiator flush and attempting to understand the intricate workings of a Hyundai's hydraulic clutch system. 

Posthumus Review: 1990 Peugeot 405 Mi16

Everyone's first car has a special place in their heart, and for those of us with a passion for cars this effect is amplified. This was mine: a 1990 Peugeot 405 Mi16. I was with great restraint that had I held off buying my first car for nearly six months after I'd passed my license test, although finances (or more accurately, lack thereof) also played a substantial part. Having just scraped together just enough money for a car that might be worth owning, I trawled online car advertisements for weeks looking for the right vehicle. My list of criteria was short (ABS, somewhat economical to run, a touch of class) although armed with limited resources, this substantially limited my choices, especially given that I refused to own a family sedan of the Australian-built variety. Before buying the Peugeot I had test-driven five cars, all Saabs. Two GM 900s and three 9000s. The better of the two 900s I had bid for on ebay, but it sold above my budget, while the best of the 9000s made m